For a long time, owners of small businesses like grocery stores and tailors used the app informally to communicate with their customers.
But WhatsApp wasn’t just used for personal conversations among friends and families. Because of this, the app quickly became popular among Indians of all ages and economic backgrounds as it offered a free, simple way to connect with each other. It a mobile app that’s here to stay in India.The growing number of Indians using WhatsApp can be attributed to the sudden drop in data costs and the introduction of low cost smartphones. WhatsApp currently has 225+ million users in India, which is around half of the total number of internet users in the country. Since it first launched, WhatsApp has quickly taken over SMS as the most preferred form of messaging among Indians.
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